WHY DETAIL FACTORY
Detail Factory products are more than just auto-detailing brushes, they're American products that are designed, patented, assembled and shipped from Louisville, KY, USA. We take great pride in our work to bring you the very best. Working closely with professional detailers, we're able to capture the best collection of features, giving the absolute best value for your money.
OUR MISSION
Detail Factory exists to design and build the highest quality, professional grade auto detailing and cleaning equipment... on the market. Our goal is to add value above and beyond the basic utility of our products; in the way of ergonomics and user comfort, longevity of use and appealing aesthetics.
OUR VISION
Detail Factory products are currently sold in 16 countries around the world. Our goal is to continue expanding our reach, both domestically and internationally, so that more and more people have access to the very best detailing brushes on the market. This expansion of sales, coupled with an ever expanding product line, ensures us that people have the opportunity to buy the best auto detailing products their money can buy.
The Rag Company Merger
On November 3, 2025, The Rag Company and Detail Factory officially joined forces, combining their brands, expertise, and product portfolios of premium microfiber, brushes, tools, and accessories. This merger builds on years of successful collaboration and represents a long-term win for detailing professionals, enthusiasts, and distributors alike.
Full press release available here.